In a first-of-its-kind effort to keep daily essentials within reach for those in need, FairPrice Foundation (FPF) and FairPrice Group (FPG) announced today the Protein Pledge: a commitment to distribute S$1 million worth of fresh protein in the form of fresh eggs to vulnerable communities across the island by 2030. Over the next five years, FPF will collaborate with charity and community partners across Singapore to ensure that distributions reach the beneficiaries who need them most.
The Protein Pledge is part of FPF’s wider commitment to help ensure food security for the poor and needy, and is anchored by findings from A Full Plate¹, FPG’s recent study on the changing food habits, preferences, and challenges of Singaporeans today. In the report, low-income respondents indicated a preference to receive protein over processed or canned foods, which are more commonly distributed through food donation programmes.
18 of FPF’s charity and community partners, including the Lions Befrienders, Children's Aid Society, Migrant Workers’ Centre, and M3, have opted into the Protein Pledge for 2025. Throughout the year, FPF will distribute fresh eggs regularly to over 46,000 of their beneficiaries. The Protein Pledge initiative builds upon FPF’s signature programmes aimed at supporting food security for the poor and needy, strengthening community bonds, and improving worker welfare.
Organisations serving vulnerable communities are encouraged to visit go.fpg.sg/protein-pledge to learn more about the Protein Pledge, and to apply to participate in the programme.
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