Tuesday 5 November 2024

Discover Japanese Autumn Delights at NEX’s Momiji Matsuri Fair with ISETAN from 5 - 7 Nov



This November, experience the vibrant spirit of autumn at NEX. The annual Momiji Matsuri Fair, held in collaboration with ISETAN, returns to the mall’s Level 1 Atrium from 5 – 17 November 2024, bringing together a plethora of delightful snacks, authentic delicacies, and sweet treats from over 30 famed Japanese brands. 

This year’s fair also introduces several new brands, including On Sugar, the popular donut and baked goods store straight from Japan best known for its Mont Blanc Cream Donuts, as well as Hakata Yamadaya, the sweets shop from Fukuoka which specialises in traditional dango. 

With a diverse selection of seasonal treats and fan-favourite dishes, the Momiji Matsuri Fair at NEX promises a culinary journey that captures the wonders of autumn.

Momiji Matsuri Fair Information

Dates: 5 November to 17 November 2024
Address: NEX Atrium Level 1
Timings :
  • 12pm to 9pm (5 Nov)
  • 10.30am to 9pm (6 - 16 Nov)
  • 10.30am to 8pm (17 Nov)

Here are some of the highlights of this year’s fair to keep an eye out for. 

Explore New Seasonal Flavours


Savour the crispy perfection of 
Rubicon’s Fried Chicken, a delightful dish that promises to bring joy to your autumn feasts. Each piece is seasoned and fried to golden brown, delivering a satisfying crunch that encases tender, juicy meat. Paired with Rubicon’s Hokkaido Potato Fries, known for their fluffy interior and crisp exterior, this combination is sure to delight your taste buds. There’s also the delectable Grilled Chicken from Hachimaru, which is marinated with a special blend that enhances its natural flavours before being grilled to a tantalising char. For something heartier, enjoy Feal’s signature Keema Curry Pie, which comes packed with rich and flavourful minced meat and wrapped in a golden, flaky crust.

To sweeten the experience, indulge in On Sugar’s Mont Blanc Cream Donut. This delightful treat features a soft, pillowy donut filled with a luscious chestnut cream, topped with a dusting of powdered sugar, each bite offers a perfect balance of sweetness and richness that captures the flavours of autumn. Plus, don't miss out on their Sato-Kun cookies in assorted flavours! Inspired by the beloved bear character, these adorable cookies are bear-shaped and make for a delicious snack that is sure to bring a smile to your face

End off your feast with a delightful selection of Dangos, a beloved Japanese dessert. The Yaki Odama Mitarashi Dango from Hakata Yamadaya is a soft, grilled rice dumpling drizzled with a rich, sweet-savoury soy glaze, offering a melt-in-your-mouth texture. Meanwhile, their Kushi Dango presents traditional dumplings skewered for easy snacking, making it a perfect treat on the go as you continue your shopping. 

In addition to the exciting new offerings, Momiji Matsuri brings back several beloved favourites that have become beloved festival staples. Kamata Ramen presents three traditional varieties, Shoyu (soy sauce), Shio (salt), and Miso, each brimming with rich, umami flavours and accompanied by perfectly cooked noodles that provide a heartwarming experience. For seafood lovers, Ijima Shoten’s array of braised seafood is a must-try, showcasing a delightful assortment of tender seafood fresh from the sea, all simmered to perfection. 


To complement your meal, enjoy a selection of refreshing beverages, including Makotoya Sparkling Sake and Sapporo Draft White and Black Beer. The sparkling sake adds a delightful effervescence to any meal, with their fruity notes offering a pleasant touch to the palate. Sapporo Draft White and Black Beers, on the other hand, offer a crisp, refreshing taste alongside a rich, robust flavour.


Taste the Sweetness of Autumn 

As you explore these new delectable offerings, don’t miss out on the chance to satisfy your sweet tooth with seasonal treats that capture the spirit of autumn. Indulge in Tokio’s apple crepes, featuring a selection of apple varieties to choose from, including the crisp Shinano Sweet, the sweet Akibae, and the aromatic Toki. The expertly crafted thin layers of crepes form a delicate shell that perfectly envelops the juicy apples within, and with each bite, a delightful harmony of textures unfolds. 


If you’re in the mood for something more traditional, try Bashodo’s Honzukuri Warabimochi, available in four delightful flavours: Soy bean powder, Matcha, Black Sesame and Cocoa. Each piece offers a chewy texture that melts in your mouth, while providing a comforting taste of tradition. 

Of course, no dessert experience is complete without something cold to refresh your palate! Treat yourself to a scoop of gelato from Coco Gelato, where you can choose from a single, double, or triple scoop in a variety of delightful flavours, ranging from classic options to premium selections that tantalise the taste buds. For an even cooler option, indulge in Itoshima Farm’s exquisite shaved ice, perfect for cooling down after a day of shopping. This fluffy, finely shaved ice is generously topped with vibrant syrups and fresh ingredients, providing a refreshing cleanse to your palate. 


Make sure to head down to NEX from 5 November to 17 November for a mouthwateringly good time at this year’s fair.