Tuesday, 20 October 2020

Impossible Food faux beef burgers on sale at 200 grocery stores in Singapore and Hong Kong on 20 Oct

Impossible Foods’ faux beef burgers will be sold in grocery stores in Hong Kong and Singapore starting Tuesday, the company said as it vies to bolster its presence in Asia and before entering the potentially lucrative mainland China market.

Impossible said it launched in about 200 grocery stores in Hong Kong and Singapore this week, a move that was accelerated by COVID-19 in the face of subdued sales to restaurants.

Source